In fast-moving markets, marketing moves faster than construction. A developer’s track record is the most reliable guide to what a buyer will actually receive, and it is available to anyone willing to look beyond the launch materials.
Delivery against promises
Compare announced completion dates with actual handovers on several past projects. A single delay can be circumstance; a pattern is a business model.
Quality at handover
Visit completed buildings, not show apartments. Common areas, finishes and maintenance a few years after handover show how a developer builds when no one is selling.
Behaviour when markets turn
How a developer treated buyers in a previous slowdown — renegotiating, delaying or honouring commitments — is the best predictor of how it will treat you in the next one.
About the author
Trois Advisory
Written by the Trois advisory team, drawing on client work across mobility, real estate, private markets and strategy.
