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About Trois

An advisory firm built the other way round

Trois exists because too much international advice starts with a product and works backwards to the client. We start with the client and work forwards to the answer.

Why Trois exists

From push to pull

Most firms in our field are organised around what they sell: a program, a development, a fund. Clients are guided towards whatever is on the shelf. Trois was founded to reverse that — to understand each client’s situation first, and only then look for the solutions that genuinely fit.

“Most firms operate on a push system. At Trois, we’ve built a pull system that starts with understanding each client’s unique needs.”
Sanad Jumean · Founder, CEO & Managing Partner

Philosophy

What we hold ourselves to

Excellence
Solutions built carefully and backed by thorough research.
Transparency
Honest, open communication — including when the answer is no.
Partnership
Clients treated as long-term partners, not transactions.
Cultural intelligence
Advice grounded in a real understanding of our clients’ region and values.
Global vision
Bridging markets while respecting the local detail that decides outcomes.
Cyprus United Arab Emirates Egypt Jordan Palestine

Geographic structure

Registered, present, and serving — three different things

Registered
United Arab Emirates, Cyprus
Local presence
United Arab Emirates, Jordan, Palestine, Egypt
Clients served across
MENA, Europe and international markets where relevant

How we work

Clear about how we work, before we start

01

Engagement before execution

The scope of an engagement, and how Trois is compensated, is agreed in writing before work begins.

02

Independent comparison

We compare routes, markets and opportunities across providers. Where we coordinate a transaction through a partner, we say so.

03

Vetted partners

Legal, tax and financial work is carried out with specialists we have assessed, coordinated through one point of contact.

Portrait of Sanad Jumean

Leadership

Sanad Jumean

Founder, CEO & Managing Partner

Sanad founded Trois to replace product-driven selling with advice that starts from the client. He has more than a decade of experience advising clients across Jordan, the UAE, Palestine, Egypt, Saudi Arabia, Qatar, Lebanon and Iraq.

Your situation is different. Your strategy should be too.

A private consultation begins with your objectives. There is no obligation, and no product waiting at the end of it.