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Trois Investments

Strategic Advisory

Clear thinking before capital is committed

We support entrepreneurs, family businesses and investors with the research, feasibility and strategy work that should come before entering a market or expanding into one.

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What we advise on

Seven kinds of question we are asked to answer

01

Market entry

Whether, where and how to enter a new market.

02

Feasibility studies

Whether a project stands up before it is funded.

03

Market research

Size, competition and demand, grounded in local evidence.

04

Commercial strategy

Positioning, pricing and the route to revenue.

05

Expansion

Sequencing growth across locations and channels.

06

Scalability

Whether the model holds as volume and complexity grow.

07

Investment assessment

An independent view on a business or asset before acquisition.

Who we work with

Owners and investors making consequential decisions

Entrepreneurs

Founders taking a proven business into new jurisdictions.

Family businesses

Established groups planning expansion or diversification.

Investors

Individuals and offices assessing a business or market opportunity.

Our process

How an engagement runs

  1. Step 01

    Brief

    We agree the decision to be made and what evidence it needs.

  2. Step 02

    Research

    Desk and on-the-ground research across the relevant markets.

  3. Step 03

    Analysis

    Options modelled and tested against the agreed criteria.

  4. Step 04

    Recommendation

    A clear recommendation, with the reasoning and the risks.

  5. Step 05

    Support

    Optional support through implementation and early operation.

Case studies

Selected engagements

Feasibility

Client identity confidential

Situation
A family office assessing a hospitality development in Cyprus.
Objective
Establish whether the project was viable before land acquisition.
Recommendation
Proceed only with a revised scale and operating model.
Outcome
Project restructured before capital was committed.

Market entry

Client identity confidential

Situation
A regional services group considering expansion into the UAE.
Objective
Decide between Dubai and Abu Dhabi as a first location.
Recommendation
A phased entry, starting with a smaller footprint in one emirate.
Outcome
Entry plan adopted with lower initial commitment than first proposed.

Test the decision before you make it.

A private consultation begins with your objectives. There is no obligation, and no product waiting at the end of it.

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